“I attended an event last weekend with the hope of connecting with one of the big names in my industry I was ready for all the networking that would come with it. I was all prepared and have rehearsed my speech over and over again that I was almost confident…
“I feel as though my business growth has been plateauing and I am considering looking into strategic partnerships to accelerate it. On the flip end, I’m scared if the benefits of partnership business are less, compared to the adverse effects it could bring.” This is the story of Maria, a…
Could women take up the digital business landscape in Africa? This a question some people would want to ask as more often than not, men are always at the fore when it comes to business in general. Digital business is not just a crotchety old man’s world, women are making…
If you’re a young person in Africa, especially in Nigeria, there’s a good chance you currently aren’t comfortable with your job or you’re yet to find one. It’s not unusual. A significant 40% of people between the ages of 25-34 were unemployed in 2017, according to the Nigerian National Bureau…
If you’re not already managing a remote team at your company, chances are, it’s only a matter of time. With the rise of broadband technology and a global move towards the pursuit of a healthy work/life balance, the number of employees working remotely has increased exponentially over the past couple…
Business logos are everywhere– on clothing, phones, food, cars and so on. Some logos are incredibly straightforward or a pictorial representation while others are more complex. But one thing you can’t deny is that the meaning behind a logo informs an audience of what the brand is all about. Beyond…
Marketing a business online using the various social media available can drive sales if well handled and at the same time be frustrating when the right tools aren’t utilised. You may end up spending heavily on data monthly putting contents out there with little or no engagements from your potential…